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Life Well Spent Report 2024 summary

To better understand the relationship between happiness and major spending decisions, for the third year running SunLife asked more than 2,000 people over 50 to share:

  • Their attitudes to money and spending
  • What big purchases they’ve made in later life
  • The big purchases they’d like to make if money was no object
  • How their spending has affected their happiness

The report covers daily spending, financial concerns, the home, holidays, family, debts, cash gifting and equity release.

With the cost of living still on everyone’s minds, the findings are a window into the lives, concerns and dreams of people over 50.

The report at a glance

Happiness and retirement

41% of over 50s rate their happiness as 8 out of 10 or above – 3% more than in 2023 and 2022

45% would prefer to delay retirement to continue working, even if money was no object – up 6% since 2023

Daily spending

The high cost of living is still the most common financial concern among over 50s (63%), but overall financial concerns are down since 2023

71% say they're spending more on energy bills in 2024

Your home

22 years – the average length of time over 50s have lived in their homes in 2024

1 in 4 over 50s love their home but worry they might have to move

Home improvements

9 in 10 over 50s who've paid for a loft conversion and/or an extension say it's improved their happiness

A new kitchen is still top of the wish list for men, but women would prefer new carpets and floors

Holidays

£7,101 – the average estimated cost of a dream holiday for people over 50

The USA is still the top dream holiday destination

Cash gifts

£29,033 – the average amount gifted by over 50s to loved ones for a house deposit (down £583 since 2023)

The average amount gifted for early inheritance to see loved ones enjoy the money is £21,524

Debts

48% of over 50s have outstanding debts – 1% down since 2023

£67,478 – the average amount left to pay on the mortgage for all over 50s (£2,188 more than in 2023)

Equity release

£88,747 – the average amount of equity people would choose to release

42% of homeowners who are aware of equity release say they didn't know that equity release products can include a 'no-negative-equity' guarantee, which means you'll never owe more than your home is worth

57% of people who released equity spend it on home improvements

72% of people who released equity say it made them happier

Over 50s are still worried about the rising cost of living – but financial concerns are easing overall

The UK’s cost of living is still high, with 63% naming it as their biggest financial concern – although this is 10% less than in 2023. But the good news is, 17% of over 50s report being free from financial worries – up from 12% last year and 11% in 2022.

Like last year, people over 50 are especially worried about unexpected, sudden costs, and about running out of money during retirement.

In fact, money has risen from third to second place when we asked “what brings you most happiness?”. But of those who name ‘money’ as one of the things that makes them happiest, almost two-thirds say the important thing is being debt free, or free of money worries – rather than simply having a lot of money.

Overall, people name family and friends, money and security, and their partner as the top reasons for a happy life.

And once again we see that certain big spends do improve happiness overall, despite the high cost. This is especially true when it comes to gifting an early inheritance to loved ones, or getting a loft conversion.

What makes people happy?

Image with quotes about what makes people happy

"Being semi-retired and spending more time with my husband." "Good Health and retirement. No stress or commitments." "My grandchildren having room to grow up safely, the opportunity to help my children to take their next steps and not being tied to a house that isn't right for us anymore." "Simple pleasures like coffee at a riverside." "Having enough money to be comfortable." "Having BBQs in the garden on a sunny day." "My life in general. I have everything I need. Financially we are OK. All the bill are paid. We have never been in debt."

How do the happiest over 50s spend?

According to our 2024 findings, the happiest over 50s:

  • Are aged over 70
  • Are retired
  • Are grandparents
  • Have a household income above £40,000
  • Live in their homes longer and have undertaken renovations
  • Have smaller outstanding mortgages
  • Go on holiday more often
  • Are more likely to give a cash gift to loved ones

Supporting family matters most

Family is still the top thing that makes people over 50 the happiest. So it’s no surprise that 23% worry about how their children and grandchildren are managing financially – especially among women over 50.

What’s more, gifting cash to loved ones makes the over 50s happier – whether it’s as an early inheritance, a special gift, or to help with the arrival of a new baby.

But while leaving an inheritance – either while they’re still here, or when they’re gone – is still a desire for most, 31% would prefer to spend their money enjoying retirement.

Very few know all the facts about equity release

For some, equity release can make big purchases in later life possible.

Almost 3 in 4 people who have released equity say it made them happier, with the most popular use of the money going towards home improvements. Others used it to supplement their income, while others spent it on holidays or gave their loved ones some financial support.

But only 6% of over 50s know all the facts, and misconceptions about equity release are still common. So there’s still a way to go when it comes to awareness about all the options available.

Use our 60 second equity release calculator

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This article forms part of our Life Well Spent report, which looks at the relationship between happiness and big purchases in later life. You can read the other sections of the report below or download the full report (PDF).